Rough Trade, the legendary U.K. record store that has become a cultural beacon in New York City, is expanding its presence at Rockefeller Center with a new venture dubbed “Rough Trade Below.” This ambitious expansion will add an impressive 4,000 square feet to the store, creating an immersive experience for music lovers and artists alike. Since relocating from Williamsburg to Rockefeller Center in 2021, Rough Trade has thrived in its new environment, providing a unique blend of music, culture, and community.
The new space will not only increase the vinyl inventory but also offer room for intimate concerts, artist signings, and other engaging events. As it stands, Rough Trade has successfully bridged the gap between artists and their audiences, a mission that resonates deeply with New Yorkers. Co-owner Stephen Godfroy emphasizes this connection, stating, “Creating a focus of counterculture in midtown Manhattan has thankfully proved to be a wildly successful move.”
Rough Trade Below Experience
The expansion will significantly enhance the store’s capacity for in-store events, allowing up to a couple of hundred spectators—up from several dozen. This means fans can expect even more opportunities to see their favorite artists perform live or participate in exclusive signings. Over the past year, Rough Trade has hosted performances from major contemporary artists like Charli XCX and Coldplay, solidifying its reputation as a go-to venue for music events in the city.
In addition to live performances, Rough Trade Below will offer a diverse selection of products, including artist and band merchandise, audio hardware, and a curated collection of new and used records. A dedicated section for used CDs and Blu-ray movies will also be available, catering to collectors and casual listeners alike. Plus, the beloved PhotoBooth will make a return, allowing fans to capture memories during their visits.
New Hub for Music Lovers
With its strategic location right in front of the Rockefeller Center/47-50 Street B/D/F/M subway station, Rough Trade Below is perfectly positioned to attract both locals and tourists. This expansion not only enhances the store’s offerings but also contributes to the vibrant cultural landscape of midtown Manhattan. By creating a space that encourages artistic expression and community engagement, Rough Trade is setting a new standard for record stores in the city.
As part of this rebranding, the original store will be renamed “Rough Trade Above,” distinguishing it from the newly developed lower level. This thoughtful separation allows for a more organized experience, making it easier for visitors to navigate the exciting offerings of both spaces.
Beat of New York City
Rough Trade’s expansion at Rockefeller Center exemplifies the city’s rich musical heritage and innovative spirit. By fostering a creative community and providing a platform for emerging and established artists, the record store is set to become a cornerstone of New York’s cultural scene. As music lovers flock to this iconic venue, they not only support local artists but also engage with a broader cultural movement that celebrates music, art, and community. In a city that thrives on creativity, Rough Trade stands as a testament to the power of music to connect people and inspire change. Don’t miss the chance to experience this exciting new chapter when Rough Trade Below opens to the public this spring!
