In the heart of New York City’s East Village, a new bakery is transforming the way we think about one of the most underrated pastries: the cinnamon roll. Sunday Morning, located at 29 Avenue B near 3rd Street, is dedicated to celebrating this classic treat with a mouthwatering twist. Opened by culinary innovators Chef Armando Litiatco and Ahmet Kiranbay—who also own the popular Rana Fifteen in Brooklyn—this bakery offers an impressive selection of ten different types of cinnamon rolls every day, alongside a delightful range of coffee-based beverages.
What makes Sunday Morning stand out in a city brimming with bakeries? It’s the sheer focus on delivering the perfect cinnamon roll experience. Chef Litiatco, who has long been a fan of this pastry, was inspired by his struggle to find a truly great cinnamon roll in New York City. “On his Sundays off, he would bake his own at home—hence the name Sunday Morning,” the press release notes.
Crafting the Perfect Cinnamon Roll
The cinnamon rolls at Sunday Morning are crafted in the classic American style, ensuring they are soft, pillowy, and irresistibly warm. Each roll features a texture so delightful that you’ll want to save the center for last. But it’s not just about being delicious; Litiatco has developed a unique recipe that uses less sugar than traditional rolls, allowing the premium ingredients to shine through.
Expect to find Belgian Callebaut chocolate, house-made fruit preserves, caramel, and even pralines in the rolls. The dough undergoes an intense three-stage proofing process, taking about six hours for each batch to achieve that perfect fluffiness. The result is a cinnamon roll experience unlike any other, making Sunday Morning a must-visit for pastry lovers.
Flavorful Lineup
Every day, patrons can indulge in a classic glazed roll for $8, but the real excitement lies in the rotating selection of eight other flavors, priced at $8.50 each. Some of the standout offerings include:
– Chocolate Almond Babka: A decadent blend of dark chocolate and almonds.
– Guava and Cheese: Inspired by Cuban pastelito pastries, this roll combines sweet and savory.
– Bananas Foster: Topped with dark rum caramelized bananas, this roll is a tropical delight.
– Blueberry Lemon Curd: Featuring house-made preserves, this flavor is both zesty and sweet.
– Ube Macapuno: A Filipino-inspired treat with purple yam custard and coconut preserve.
With such an enticing lineup, it’s no wonder that locals are flocking to Sunday Morning, ready to savor these unique creations for breakfast, lunch, and dinner.
Sweet Connection to New York
In a city that thrives on diversity and creativity, Sunday Morning embodies the spirit of New York. It’s a place where culinary innovation meets tradition, and where the simple joy of a cinnamon roll can evoke feelings of nostalgia and comfort. As New Yorkers, we cherish our local spots that elevate everyday experiences into something extraordinary. Sunday Morning isn’t just a bakery; it’s a celebration of community, flavor, and the art of pastry-making.
So, whether you’re a lifelong cinnamon roll aficionado or trying the treat for the first time, make your way to Sunday Morning. It’s not just about the rolls; it’s about the experience of enjoying something beautifully crafted in the vibrant tapestry of New York City.
