Our life is always explained excited to speak to new artists that have accomplishments that inspire us all. We are always on the lookout for individuals who are enthusiasts artists the New Yorkers look up to as this is the city to be changing the game, especially in the art scene today’s artist is a fashion designer and social media presence and his name is Javier Tabarés García he’s an incredible innovator and he has great success with working with different fashion design brands.
NY Art Life: thank you for sitting down with us we are so excited to talk to you about your journey.
Javier Tabarés García: Thank you the pleasure is mine, I’m very happy to speak about my experiences with you.
NY Art Life: First of all, I want to mention how impressed I am with the content you’ve been creating online. You have so many followers, more than 110,000 on TikTok. How does it feel?
Javier Tabarés García: Thank you so much, it’s definitely great to have an audience that I connect with and I’m very grateful for their support. I feel happy being able to create what I love and sharing it with people who appreciate it.
NY Art Life: That’s definitely a beautiful part of art making. You share a lot of interesting things from your vision in the fashion industry. People are very drawn to your idea about fashion and what style is all about. How did you know that this was your passion?
Javier Tabarés García: I was always amazed when watching fashion shows online and seeing the way that clothes can be an expression of one person’s identity. I truly believe in that and the power that garments have which is why I’m very excited about creating and designing my own collections of clothes.
NY Art Life: That is incredible, thank you for sharing that. You also have your own official website where you share your own collections. When I was looking through them, I was truly mesmerized by the beauty and innovation in each style but what I also loved was the way they were photographed and how they were presented to the audience.
Javier Tabarés García: Thank you very much! I totally believe in creating a narrative. I think that clothes give us feelings and different expressions and photographing them is a very important part of the job. This is due to my background in photography which is a time where I truly found an eye for fashion statements and shooting clothes in editorials. It definitely helped me shape the way I present my own collections on my website, and it led me to further opportunities, working with different brands.
NY Art Life: Yes, and we’re so excited to talk to you about that. As you’ve mentioned you have a great eye, and you have tremendous photography skills when it comes to shooting and editing fashion photos and videos. This has led to you landing a role with the fashion luxury brand Brandon Maxwell. As far as I know, you are currently their official TikTok manager, but I want to hear more about your own experience in this role.
Javier Tabarés García: That’s true thank you for knowing so much about my work. It’s definitely one of my passions right now, I’m so excited to be working with this brand as I very much enjoy the way that they reflect their identity and their visual language through narratives that they share on social media. Currently, I film and edit most of the videos that are posted on the official Brandon Maxwell TikTok account, which means that I have the responsibilities of an art director and I get to bring to life most of the concepts that is embedded within their fashion identity.
NY Art Life: That is amazing. Going through their account, most of their content is filled with incredibly unique and beautiful styles, and yet most of the videos have a consistent yet engaging format of video that is quite impressive congratulations.
Javier Tabarés García: Thank you so much I really appreciate, it I’m very proud of the work I’ve been doing with Brandon Maxwell and it’s amazing to see how many people engage with that content. What is more even interesting is that with some of our viral videos, we’ve been truly changing the game in the way that fashion luxury brands post on TikTok and other social media platforms. It’s actually quite noticeable the way that other brands have been copying and mimicking our formats months after we post our videos.
NY Art Life: That’s just a testament to how amazing your content-creating skills are and how mesmerizing the editing and shooting of the videos of Brandon Maxwell are on TikTok.
Javier Tabarés García: Thank you, you’re very kind. I’m very appreciative to be doing what I love.
NY Art Life: I have been following your work and I’ve also seen that you were one of the dressers that worked with Balenciaga. We’ve seen that you were part of the 2023 spring fashion show which was a very successful show. How do you reflect on that experience, especially as it is one of the most important fashion brands at the moment?
Javier Tabarés García: It was definitely a memorable experience, and I was very happy to be working with such skillful and ambitious individuals who were part of that fashion show. I’m always open to working with different fashion luxury brands and I think that it was a great opportunity for me to connect with like-minded creatives that inspired me to look differently into the fashion world and find new inspiration for my own collections.
NY Art Life: That is amazing we’re very excited to see your new collections can you tell us a bit about that?
Javier Tabarés García: I really want to! But I rather it be kept a surprise! But I can tell you that it is an intersection between my previous work and the future.
NY Art Life: That is very exciting, I will be impatiently waiting for it. At last, I wanted to talk to you about your experience of being a fashion designer in New York City, one of the fashion industry’s capitals.
Javier Tabarés García: It’s such a delight to be here and create with so many amazing people that inspire me all the time. It’s impossible not to be inspired and a city that is always moving forward!
NY Art Life: Beautiful. Thank you for this talk!
Javier Tabarés García: Thank you, the pleasure is mine.
Javier Tabares social media