Experiment With Trendy Makeup Looks Today
As the beauty world evolves, TikTok has emerged as a go-to platform for discovering the latest makeup trends. From subtle beauty hacks to dramatic transformations, these viral trends have taken the beauty world by storm.
This article will delve into the most prominent TikTok makeup trends predicted to dominate the beauty scene 2023. Buckle up, beauty enthusiasts, because we’re about to embark on a beauty-filled journey!
“Clean Girl” Makeup Look
One of the most popular TikTok makeup trends that has been making waves is the “Clean Girl” aesthetic. This look emphasizes a minimalist approach to beauty, highlighting natural beauty and a fresh-faced glow.
The Basics of the Clean Girl Look
The Clean Girl makeup trend is about achieving a flawless, dewy complexion and nearly nude lips while maintaining an effortless look. It’s the modern incarnation of the ‘no makeup’ makeup look but with a beautifully bronzed glow.
To achieve this trend, use a lightweight skin tint or BB cream. Add a touch of concealer for extra coverage if needed. Dab on a peachy-toned cream highlighter on the apples of your cheeks, nose, temples, and under your brow bones to add a natural glow to your face.
Next, brush up your brows with a clear brow gel to create a natural and fluffy look. Leave your lids bare, adding a coat of mascara only if you want some definition. Finally, finish the look with a slick of clear lip balm or oil for that perfect dash of freshness.
“Siren Eyes” – A Nod to the 90s
One of the standout makeup trends that’s been creating a buzz on TikTok is the “Siren Eyes.” This look is a modern take on the classic smoky eye. The Siren Eyes makeup look creates a dramatic yet slightly smudged cat-eye look.
Recreating the Siren Eyes Look
To achieve this look, apply a cool-toned dark brown eyeshadow on your eyelids, blend it upwards into the crease, and use a smaller brush on the lower lash line. Finish off with a few coats of black mascara to elevate the look.
The key to nailing the Siren Eyes look is to keep the lines smoky and subtle rather than harsh. Remember that undone imperfection is your friend here!
“Skin Cycling” Routine
One of the most intriguing TikTok makeup trends that has taken the skincare world by storm is the concept of “Skin Cycling.” This trend is all about maximizing the results of your skincare products while minimizing irritation.
The Steps to Skin Cycling
Skin cycling involves cycling through your evening skincare products in a specific order. On the first night, focus on exfoliation. On the second night, introduce a retinoid into your routine.
Let your skin recover on the third and fourth nights by hydrating and moisturizing it. Following this routine can help repair your skin barrier and get the best results from your active ingredients.
The “Strawberry Girl” Trend
The “Strawberry Girl” makeup trend is another popular look that’s been making the rounds on TikTok. Inspired by Hailey Bieber’s fresh-faced makeup look, this trend involves creating a dewy, bronzed base with flushed cheeks and lips that mimic the color of ripe strawberries.
How to Achieve the Strawberry Girl Look
To achieve the Strawberry Girl look, start by prepping your skin with a serum and moisturizer. Apply a cream bronzer on your cheekbones and temples, followed by a few dots of concealer blended out for a natural-looking base.
The essential product for this look is a pinky-red-toned cream blush. Dab it on the apples of your cheeks and blend it outwards, adding a touch to your nose. If it looks like you’ve caught the sun, you’ve nailed it! For a finishing touch, dab the same blush onto your lips for a juicy pout.
Comeback of the “Shag Cut”
One of the most popular hair trends making waves on TikTok is the “Shag Cut.” This trend takes inspiration from the iconic hairstyles of the 70s, with its choppy layers and effortless vibe.
Embracing the Shag Cut
Achieving the Shag Cut is all about getting the right amount of choppy layers. This look can work on any hair type, whether straight, curly, or coily. With its modern take on a classic style, the Shag Cut is predicted to continue its popularity well into 2023.
Comeback of the “Shag Cut”
One of the most popular hair trends making waves on TikTok is the “Shag Cut.” This trend takes inspiration from the iconic hairstyles of the 70s, with its choppy layers and effortless vibe.
Embracing the Shag Cut
Achieving the Shag Cut is all about getting the right amount of choppy layers. This look can work on any hair type, whether straight, curly, or coily. With its modern take on a classic style, the Shag Cut is predicted to continue its popularity well into 2023.
The “Skin Slugging” Trend
The “Skin Slugging” trend is a skincare hack that’s become a favorite among TikTokers, especially those with dry skin. This trend involves applying a thin layer of petroleum-based moisturizer as the last step in your skincare routine overnight.
The Skin Slugging Method
To try out Skin Slugging, start with your regular evening skincare routine. Then, apply a thin layer of a petroleum-based moisturizer all over your face. This acts as a seal, preventing water loss and locking in all the moisture from your previous skincare steps.
In the morning, remove any excess product during your cleansing routine. You’ll wake up to uber-plumped, hydrated skin!
The “Honey Lips” Trend
The “Honey Lips” trend is another hit on TikTok. This trend is about achieving a high-shine, plumped pout reminiscent of Jennifer Lopez’s iconic red carpet look.
Creating the Honey Lips Look
To create the Honey Lips look, exfoliate your lips to ensure a smooth application. Then, apply a glitter-pigmented eyeshadow or powder highlighter to the center of your lips, focusing on the Cupid’s bow and the center of your lower lip.
To finish the look, apply a warm brown or peachy lip gloss. This will give you the perfect honey tone, making your lips look fuller and more luscious.
The “Espresso Shades” Trend
Inspired by the deep, chocolatey shade of freshly brewed coffee, the “Espresso Shades” trend is another popular makeup look on TikTok. This trend is about creating a monochromatic look using cool-toned dark brown shades.
Perfecting the Espresso Shades Look
Apply a cool-toned dark brown eyeshadow on your eyelids and lower lash line to achieve the Espresso Shades look. Blend it upwards into the crease for a smoky eye look, and finish with a few coats of black mascara.
Next, apply a matte bronzer on your cheekbones and temples. Complete the look with a nude-brown lip color, opting for a satin or gloss finish for a fresh, dewy look.
The “Espresso Shades” Trend
Inspired by the deep, chocolatey shade of freshly brewed coffee, the “Espresso Shades” trend is another popular makeup look on TikTok. This trend is about creating a monochromatic look using cool-toned dark brown shades.
Perfecting the Espresso Shades Look
Apply a cool-toned dark brown eyeshadow on your eyelids and lower lash line to achieve the Espresso Shades look. Blend it upwards into the crease for a smoky eye look, and finish with a few coats of black mascara.
Next, apply a matte bronzer on your cheekbones and temples. Complete the look with a nude-brown lip color, opting for a satin or gloss finish for a fresh, dewy look.
Experiment With Trendy Makeup Looks Today

TikTok has undoubtedly become a hotbed for the latest beauty and tiktok makeup trends. From minimalist “Clean Girl” aesthetics to dramatic “Siren Eyes” looks, there’s a trend for everyone.
Whether you’re a beauty newbie or a seasoned makeup guru, these viral trends are worth trying. So, grab your makeup kit and experiment with these trendy makeup looks. After all, makeup is all about having fun and expressing yourself!
You might also want to read:
What Are 2023’s Most Popular TikTok Songs?