NYARTLIFE

More Than Art ... in New York

Laura is an Associate Community Manager at Collectively, one of the largest marketing and branding agencies in the US.

Get ready for the last quarter of the year with Marketing Specialist Laura Pena! Every month, out of hundreds of submissions, NY Art Life selects a creative and artistic professional to shed light on their success and achievement. The art of marketing has been perfected by Laura and she is talking to us today about everything you need to know about marketing.

NY Art Life

Thank you so much for accepting our invitation to discuss marketing and branding. It’s so important to have an understanding of marketing and marketing in a COVID world.

Laura Pena

Thank you so much for this recognition. I follow NY Art Life and the amazing creatives that are profiled and it is an honor for me to speak with you. I’m excited about our discussion today!

NY Art Life

Amazing! We’ve been following your career since your work in D.C and we are quite impressed with all of the work that you’ve done. Tell us a little bit about your work at Allied Global Marketing.

Laura Pena

Absolutely. It was an amazing experience and I was able to apply my expertise in strategic marketing and partnership planning. I supported Hollywood movie studios by working advance screenings of upcoming movies at local theaters, including ushering, press check-in, and filling screening reports (which consist of audience demographics and reactions). During the promotional process, I fostered partnerships with local organizations through phone and email correspondence to schedule events and develop relationships with numerous clients– creating social media campaigns and drafting copy for promotional partners, and drafting and servicing media alerts and press releases to generate event coverage. My clients included top Hollywood studios such as Universal Pictures; Walt Disney Studios; 20th Century Studios; and Paramount Pictures; among others. My work with Mission Impossible Fall Out, starring Tom Cruise was profiled in the Washington Post (https://www.washingtonpost.com/news/reliable-source/wp/2018/07/23/mission-impossible-f allout-premiere-brings-hollywoods-effervescent-energy-and-tom-cruise-to-d-c/)

NY Art Life

That’s such a major achievement. I imagine this set the tone for your career as you have continued to serve celebrities and major brands.

Laura Pena

I guess you could say that! However, I strongly believe that ALL brands and businesses need effective marketing to effectively communicate their message to their target audiences. This is why I accepted a position as As an Associate Digital Marketing Manager at Ringlet Studio an innovative impact company that provides integrated marketing for small businesses. Small businesses are the backbone of the US economy and utilizing my expert knowledge to help them grow was an accomplishment that I will forever be proud of. It allowed me to leave D.C with a bang!

At Ringlet Studio, I created quarterly campaigns for clients including editorial calendars, social media feeds, and email marketing to grow our client’s following, brand awareness, and revenue stream. I wrote copy 12 Instagram Stories a month per client to advance brand voice, boosting each client’s following by 4 percent. Additionally, I supported monthly analytics reports to clients including key performance indicators for Instagram, Facebook, and email marketing to inform and improve our strategy for the next 6-8 weeks. Though, most significantly, I conceptualized and executed targeted marketing efforts to promote Ringlet’s first-ever virtual conference through feed copy and Instagram story graphics.

NY Art Life

Wow, that’s a huge accomplishment. This is exactly why we wanted to spotlight you this month! Since leaving D.C to work in New York, what have you worked on?

Laura Pena

I was hired as a Brand Experience Coordinator for Social Studies, which is a white-glove micro-influencer marketing agency. My clients included major brands such as Angry Orchard and Glossier. I fostered and facilitated influencer relationships in order to execute a multi-tier, multi-industry influencer marketing strategy based on identified business objectives and key performance indicators; monitoring campaign results in real-time in order to optimize campaigns as needed

NY Art Life

Wow, no wonder you ended up at Collectively!

Laura Pena

Yes, they are one of the top agencies in the US. Collectively is an award-winning social influence company. As an Associate Community Manager, I assist with managing and facilitating Collectively’s relationships with the global influencer community. The influencers I work with have follower counts which range from 1,000 to 5,000,000 followers on various social platforms. My major clients include Target and Kiehls. I am responsible for leading various casting requests, including influencer research and talent list development for Target and Kiehl’s. 

NY Art Life

That is very impressive! Can you give us your Top 5 Marketing Tips as we head off into the 4th Quarter?

Laura Pena

Yes, of course! My top five tips are 1. Start creating and posting content; 2. Align your brand with influencers and micro-influencers; 3. Monitor your analytics; 4. Do not get demoralized if you don’t see your ROI immediately; 5. Be patient and keep posting!